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| Seriously American Apparel in an email ?! |
Recently every time I get an email from American Apparel I find myself with my curser hovering over my 'delete email' button because yes I open my emails at work … doesn't everyone ?! Therefore WHY does American Apparel insist on sending emails which are borderline pornographic and so inappropriate for 9 am eyes.
Sex sells I know but I think American Apparel are getting slightly confused as to whether they are supplying clothing for the respectable, fashionable young female… or the girl standing on the street corner at 3am in the morning flashing to passing cars. Their emails feel like they should come with an X rating- talk about easy access material for young boys with certain blocked websties by their parents.
These e-blasts are not catching my attention for the right reason and if they keep going the way they are going I can tell you the unsubscribe push is coming in a couple of emails time… I wonder if there has been a recent new hiring in the advertising department maybe… a male figure in a dead end marriage springs to mind.
